I think this is an awesome gift idea if you have relatives that own Kindle devices or use Amazon regularly, but haven't taken advantage of a Prime Membership yet.
Just in time for the holidays, customers can now give the gift of Amazon Prime to friends and family. In addition to unlimited Free Two-Day Shipping on more than 15 million items, when you give the gift of Prime, you are giving a year’s worth of unlimited entertainment with Prime Instant Video and Kindle Owners’ Lending Library.
Purchasing Amazon Prime as a gift is simple. Customers can visit www.amazon.com/giftprime, add Prime to the shopping cart, enter the recipient’s email address and select a delivery date. Gift recipients will receive an email on that date, with redemption instructions to immediately start streaming quality digital content, borrowing books and shopping with fast, free shipping on millions of items. The annual prime membership is $79.
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